3 Steps All Marketers Must Take To Be Successful In Digital Marketing As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: "How does digital marketing work?" Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that.  Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.  Step 1: Learn. The first job of a good digital marketer is to understand a client's long-term plan for their business. This includes being able to answer the following questions: What are the company's objectives? Understanding the company's bus

Why is SEO important for business

  SEO is important for higher searchability and visibility but it offers more real value. Here are 12 reasons SEO should be used by businesses to help them take their brand to new heights. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will increase website visibility and searchability. But, what real value does it have? SEO is what makes it so important. These 12 reasons show that SEO is important for any business, no matter how big or small. 1. Organic Search is most often the primary source for website traffic Organic search is a huge part of most business's website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Google holds a significantly larger share of search market than its competitors Yahoo, Bing Baidu Yandex DuckDuckGo, Yahoo! and Baidu. That

6 Types of Content For Lead Generation

  Content is perhaps the most affordable way small business owners can effectively generate very hot leads on a shoe-string budget. The first thing to remember about attracting new clients is that people usually work with those they know, like, and trust. Content allows you to portray your personality, knowledge, skills, empathy, etc. to readers, so they begin to respect you as an authority in your field. Words are that powerful! Content also allows you to express your own individuality and personality, which can resonate with certain people who also identify with your background, style, and vibe. This alone can be worth gold to you! I personally believe that content marketing is one of – if not THE most effective way to generate leads online. Content actually can pre-qualifty your leads so they really understand what you and your company are about. In this post, we’ll be exploring six types of content business owners can use to generate HOT leads. You don’t have to incorporate all of